Design Style Guide
Describe your brand in 3-5 adjectives that capture its essence.
Examples: Modern, Approachable, Bold, Trustworthy, Creative
Color Palettes
Primary Lightest
Primary Light
Primary
Primary Dark
Primary Darkest
Secondary Lightest
Secondary Light
Secondary
Secondary Dark
Secondary Darkest
Neutral Lightest
Neutral Light
Neutral
Neutral Dark
Neutral Darkest
Primary Color 19b16f
Secondary Color 004188
Heading Text Colorb4d7ff
Body Text Color666666
hover 79ace4
Black Font 000000
Bleu Foncé 003166
Fond clair b4d7ff
red de0d0d
Neutral Light
Neutral
Neutral Dark
Neutral Darkest
Typography & Sizing
Heading 1
Heading 2
Heading 3
Heading 4
Heading 5
Heading 6
Regular paragraph text.
Small paragraph text.
2XL
XL
L
M
S
XS
H1: Design with Purpose
Good design is more than aesthetics – it’s about creating experiences that connect with your audience. Every element should serve a clear purpose, guiding visitors toward meaningful interactions while reflecting your brand’s unique personality.
H2: Creating Visual Hierarchy
When we establish clear visual hierarchy through thoughtful typography choices, we guide users naturally through our content. Strategic use of heading sizes, font weights, and spacing helps readers quickly scan and understand the structure of information, making your message more accessible and engaging.
H3: Typography Sets the Tone
Every choice we make shapes how visitors experience your message. That’s why we approach each project with intention and care.
Typography is the craft of endowing human language with a durable visual form.
– Robert Bringhurst
Ready to transform your web presence? Explore our design services and discover how strategic design can elevate your brand.
H4: Why typography matters:
Good design is more than aesthetics – it’s about creating experiences that connect with your audience.
- Sets the emotional tone of your website
- Improves reaproves readability and user experience proves readability and user experiencedability and user experience
- Creates consistency across all pages
H5: Attention to Detail
It’s the small refinements that separate good design from great design. Even minor adjustments can significantly impact user engagement.
- Sets the emotional tone of your website
- Improves readability and user experience proves readability and user experienceproves readability and user experienceproves readability and user experien proves readability and user experiencece
- Creates consistency across all pages
H6: Fine-Tuning the Experience
Good design is more than aesthetics – it’s about creating experiences that connect with your audience. When we establish clear visual hierarchy through thoughtful typography choices, we guide users naturally through our content.
